Last week, I was leaving the gym after my daughter’s high school basketball game. As I walked, I overheard a family trying to figure out where they were going to go for pizza. My ears immediately perked up when I heard the family talk about a restaurant that was one of the team’s sponsors.  Just a few days prior, the restaurant gave away a few free pizzas and t-shirts as part of a game sponsorship. Sure enough, the family made their decision for the sponsoring restaurant.  Was this a result of the restaurant's generous sponsorship?  Was the wall banner and game giveaway paying off?  One example is not proof, but it’s something worth exploring.