21 Actionable Fundraising Ideas For Sports And How To Leverage The Internet To Make Them Better

I love Youth and High School sports, but I HATE the fundraising the goes along with them.  I rant about this often...just see my Confessions from a CEO diatribe as an example.  But as the old boss saying goes, "Don't bring me problems, bring me solutions." So, here are 21 Actionable Solutions for using the Web, Email, and Text to turbo charge your Sports Fundraising needs. 


Let's not beat around the bush, sometimes it's just best to ask for the donation. Done right, this is the fastest and easiest way to raise needed funds. That's what crowdfunding is all about - reach out to your friends and family for a hand.

BUT, the harsh reality is two factors are constantly working against simple donation pages: 

  • First, we all have grown accustom to ignoring life's noise and this is especially true with fundraising campaigns.  
  • Second, even when an effort does catch our attention, we must constantly fight what is called the Bystander Effect (paraphrasing - people are less likely to help if they think others will handle it).

At FanAngel, we designed the platform specifically to battle these difficulties...

See the full list of 21 Actionable Fundraising Ideas For Sports And How To Leverage The Internet To Make Them Better

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6 Marketing Tips for School & Team Fundraising -- Silicon Valley Style

6 Marketing Tips for School & Team Fundraising -- Silicon Valley Style

Last weekend I attended a high school music fundraiser and it was one of the BEST Fundraisers I’ve ever attended. The event had four fantastic bands from Los Angeles that each drove 3 hours to get here.  Between sets, student played solos/duets on a side stage.  The talent was phenomenal!  These bands were early versions of Green Day or The Cult, who play major LA clubs like The Voodoo Lounge and Whisky A Go-Go!  And here they were, volunteering their time to help our local High School Band!

There was only one problem -- hardly anyone showed up.  In fact, I didn’t even show up. Why?  Because I had no idea it was so legit.  I expected the same old local bands, playing the same old local music fest.

Luckily my wife texted me with, "Get down here now!" And when I did, the place was mostly empty. Maybe 125 people.  

Who knew?  Precisely – WHO KNEW?!

HS/Youth -- Restaurant Fundraiser Night: Mom & Pop vs. Chipotle/Applebee’s

HS/Youth -- Restaurant Fundraiser Night: Mom & Pop vs. Chipotle/Applebee’s

Everyone’s gotta eat!  That’s the basic premise behind the Restaurant Fundraiser Nights.  Think about it, the restaurant makes the food, does the dishes, has plenty of parking; all you have to do is get people there: a true turnkey opportunity. What could be easier?

Crowdfunding with Pro Athletes and Teams: Setting Expectations Is Essential for Success

Last year we received word that a superstar was going to tweet about one of our campaigns.  I mean a major A-lister! This was the first time someone with gigantic social following would post a link to our site.  The excitement mounted, and then…oh snap! The tweet went out to nearly 50 million people. 50,000 visitors hit up our site - even causing the site to go down for 10 minutes due to volume. We had high hopes this activity would convert to donations for the cause. The harsh reality: 50,000 visitors, only dozens of donations, for a total of $500.

Are you kidding me?! This was a rude awakening, but upon further reflection, it shouldn’t have surprised us.  There were several reasons for this poor conversion rate. In summary:

Fence Banners and Beyond

Fence Banners and Beyond

Last week, I was leaving the gym after my daughter’s high school basketball game. As I walked, I overheard a family trying to figure out where they were going to go for pizza. My ears immediately perked up when I heard the family talk about a restaurant that was one of the team’s sponsors.  Just a few days prior, the restaurant gave away a few free pizzas and t-shirts as part of a game sponsorship. Sure enough, the family made their decision for the sponsoring restaurant.  Was this a result of the restaurant's generous sponsorship?  Was the wall banner and game giveaway paying off?  One example is not proof, but it’s something worth exploring.

Crowdfunding: A Perfect Partner For Pro Sports Teams To Engage Fans While Raising Money

For years, pro sports teams have embraced the concept of partnering with charities to give back and improve community relations. It’s now industry standard for pro teams to provide donations, scholarships, and programming for a variety of important causes. In the last few years, the pressure for teams and even the leagues themselves (think NFL’s breast cancer partnership and Cleats for a Cause) to do bigger, better and more public events has increased substantially. Yet, the teams often underperform in a truly important part of these efforts: engaging their fans to help the causes. 

Confessions From a CEO

Confessions From a CEO

I'll be totally honest with you. I hate fundraising.  I hate when my son brings home a pledge sheet for the jog-a-thon or the candy-bar/magazine/wrapping-paper sales drive. And then he wants to canvas the neighborhood and call every relative just so he can win movie passes to a theater that’s over an hour away.  Or when I'm supposed to take my high school daughter around to local businesses asking for auction items or selling outfield banner.  And the spaghetti feed, barbecue, crab feed...ok, I actually kind of like those, they can be really fun...but I hate the auction gift baskets or that whale watching gift certificates (true story) which is still in my drawer after FIVE YEARS!!!