Whenever you ask for money, whether it’s at a snack bar or through crowdfunding campaign, make sure you apply the Power of Context to maximize your efforts. On the surface, this context rule may seem like a waste of time, but the reality is that small changes can make a BIG difference.
The future of fundraising is online. Not everything, of course -- a snack bar isn’t going to benefit (much) from posting on Facebook. But the benefits and efficiencies of using email, text, social media and various online platforms (like FanAngel) makes it a foregone conclusions that more and more funds will be raised digitally.
If you’re a booster parent or team coach, then you know all too well the vast amounts of time you’re losing to fundraising. That’s time lost forever--time you could have spent with your family, friends or athletes. That’s why it’s so important to understand and navigate some common traps that many fall prey.
The appeal to leveraging the Internet to amplify your efforts is a clear motivator for some. But many have tried it and failed. Others have tried with some success, but have no idea they likely left money on the table. This post exposes three major crowdfunding traps that are common. The post also explains how FanAngel circumvents these pitfalls, ultimately saving you precious money, time and energy.
I love Youth and High School sports, but I HATE the fundraising the goes along with them. I rant about this often...just see my Confessions from a CEO diatribe as an example. But as the old boss saying goes, "Don't bring me problems, bring me solutions." So, here are 21 Actionable Solutions for using the Web, Email, and Text to turbo charge your Sports Fundraising needs.
Last weekend I attended a high school music fundraiser and it was one of the BEST Fundraisers I’ve ever attended. The event had four fantastic bands from Los Angeles that each drove 3 hours to get here. Between sets, student played solos/duets on a side stage. The talent was phenomenal! These bands were early versions of Green Day or The Cult, who play major LA clubs like The Voodoo Lounge and Whisky A Go-Go! And here they were, volunteering their time to help our local High School Band!
There was only one problem -- hardly anyone showed up. In fact, I didn’t even show up. Why? Because I had no idea it was so legit. I expected the same old local bands, playing the same old local music fest.
Luckily my wife texted me with, "Get down here now!" And when I did, the place was mostly empty. Maybe 125 people.
Who knew? Precisely – WHO KNEW?!
Last year we received word that a superstar was going to tweet about one of our campaigns. I mean a major A-lister! This was the first time someone with gigantic social following would post a link to our site. The excitement mounted, and then…oh snap! The tweet went out to nearly 50 million people. 50,000 visitors hit up our site - even causing the site to go down for 10 minutes due to volume. We had high hopes this activity would convert to donations for the cause. The harsh reality: 50,000 visitors, only dozens of donations, for a total of $500.
Are you kidding me?! This was a rude awakening, but upon further reflection, it shouldn’t have surprised us. There were several reasons for this poor conversion rate. In summary:
Last week, I was leaving the gym after my daughter’s high school basketball game. As I walked, I overheard a family trying to figure out where they were going to go for pizza. My ears immediately perked up when I heard the family talk about a restaurant that was one of the team’s sponsors. Just a few days prior, the restaurant gave away a few free pizzas and t-shirts as part of a game sponsorship. Sure enough, the family made their decision for the sponsoring restaurant. Was this a result of the restaurant's generous sponsorship? Was the wall banner and game giveaway paying off? One example is not proof, but it’s something worth exploring.
For years, pro sports teams have embraced the concept of partnering with charities to give back and improve community relations. It’s now industry standard for pro teams to provide donations, scholarships, and programming for a variety of important causes. In the last few years, the pressure for teams and even the leagues themselves (think NFL’s breast cancer partnership and Cleats for a Cause) to do bigger, better and more public events has increased substantially. Yet, the teams often underperform in a truly important part of these efforts: engaging their fans to help the causes.