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What is contextualized crowdfunding?

Crowdfunding for sports teams and schools has specific challenges that other forms simply don't. The biggest unique challenges lie in overcoming objections like:

  • Someone else will donate
  • Why should I care
  • Don't they already have enough money

Consider a crowdfunding campaign for a medical emergency (often seen on GoFundMe or similar).  The three objections above don't really apply. But when raising money for a high school soccer team, they ALWAYS come into question.

Thus FanAngel has specifically designed solutions that battle these objections in what we call Contextualized Crowdfunding.  Here are some of those solutions:

 

Athlete Profiles & fundraising Goals

In team fundraising, most donors are really giving because of an individual athlete. Thus, focusing on that athlete's needs and goals is paramount to making the donor feel like their donation means something.  

Uploading a headshot and giving each athlete (or student) an individual fundraising goal gives context for the donation, thus improving conversions substantially. We see increases in donations as much as 100% over campaigns that don't use individual goals and headshots.

And doing this is EXTREMELY easy. It takes a each family 10-15 minutes create an account and begin sharing via email, text and social media.

 

Performance Pledging

While most teams chose to do a basic "Ask Campaign', FanAngel also supports for teams to ask for pledges based on performance, either in-game or otherwise. This "gamify" and energize the fundraising efforts. Consider a volleyball player asking for donations for every spike. Alternatively, a Lift-a-Thon fundraiser does wonders to both focus on the individual athlete and motivate them towards real world success. Performance pledges are especially successful because the athletes "want to share" the goals, success, and story.

A spin on this type of fundraising is the Social Good campaign, where students ask for pledges based on non-sport tasks. Imagine your team serving meals at a soup kitchen or picking up trash at the park. 

 

Individualized & Trackable Sharing

When the family/athlete shares the campaign via the emails, text, and social sharing, the donor receives a personalized message with profile photo. This simple addition increases click and donations rates dramatically.

FanAngel also includes the tracking of sends, opens, clicks, and donations on an individual basis.  This allows teams/schools to include incentives to further motivate sharing (e.g. every student that shares the campaign with 20 email addresses gets a team t-shirt, or the athlete that raises the most gets a pair of Beats Headphones, etc.)