What is contextualized crowdfunding?
Crowdfunding for sports teams and schools has specific challenges that other forms simply don't. The biggest unique challenges lie in overcoming objections like:
Someone else will donate
Why should I care
Don't they already have enough money
Considering a crowdfunding campaign for a medical emergency (often seen on GoFundMe or similar)? The three objections above don't really apply. But when raising money for a high school soccer team, they ALWAYS come into question.
Thus, FanAngel has specifically designed solutions that battle these objections in what we call Contextualized Crowdfunding.
Here are some of those solutions:
Participant Profiles & Fundraising Goal
In crowdfunding fundraising, most donors are really giving because of a specific participant. Thus, focusing on that participant's needs and goals is paramount to making the donor feel like their donation means something.
Uploading a headshot and giving each participant an individual fundraising goal gives context for the donation, thus improving conversions substantially. We see increases in donations as much as 100% over campaigns that don't use individual goals and headshots.
And doing this is EXTREMELY easy. It takes a each individual a few minutes to create an account and begin sharing their individual page via email, text and social media.
Performance Pledging
While most groups chose to do a basic "Ask Campaign', FanAngel also supports asking for pledges based on performance, either in-game or other activities. This "gamify" and energizes the fundraising efforts. For example, a volleyball player asking for donations for every successful serve in a short period. Alternatively, a Lift-a-Thon fundraiser does wonders to both focus on the individual athlete and motivate them towards real world success. Performance pledges are especially successful because the athletes "want to share" the goals, success, and story.
A spin on this type of fundraising is the Social Good campaign, where students ask for pledges based on non-sport tasks. Imagine your team serving meals at a soup kitchen or picking up trash at the park.
Individualized & Trackable Sharing
When the family/participant shares the campaign via the emails, text, and social sharing, the donor receives a personalized message with profile photo that was added and the group’s logo. This simple addition increases click and donations rates dramatically.
FanAngel also includes the tracking of sends, opens, clicks, and donations on an individual basis. This allows admin to include incentives to further motivate sharing (e.g. every student that shares the campaign with 20 email addresses gets a team t-shirt, or the athlete that raises the most gets a pair of Beats Headphones, etc.)
- Basic Fundraising Campaign Creation
- Contextual Crowdfunding, grow your donations by making personal connections
- Using Performance Pledges, creating a Bench-a-Thon
- Adding Rewards to your fundraising page -- Spiritwear Gear
- Including Online Registration to your off-line fundraising events
- Online Auctions to extends your fundraising efforts
- Campaign Updates and News, building communities
- All-of-None Rewards (future feature)
- The FanAngel Difference, Hybrid Service, Feature Comparison, and More...
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